![]() The more information you have about your customers, products, promotions and marketing programs, the more effectively you can sell face to face in stores. What follows are some clear advantages of face to face marketing and a few merchandising tips to help your brand get the most out of it. Will you be ready with a strong face to face marketing program? Will you be ready to engage customers on a personal level and earn their trust? When it does, customers are going to long for that personal connection even more. These days, out of necessity, face time with customers might happen primarily over digital media. It gives them a point of contact and puts a face to the brand and product they’re considering buying. Serving customers face to face builds trust. Technology will never be able to replace what it feels like to sit across from someone, share information, and have a personal and productive discussion.įor a brand, the give and take that happens when representatives are able to get face time with customers is invaluable in terms of marketing, brand awareness, and creating an authentic customer experience. This is what face to face marketing is all about. However, when you really think about it these online gatherings are reinforcing something inherent in just about all of us – the need for face time, the desire for genuine human connection. You’ll also be able to better measure prospects’ reactions by using body language cues,” he concluded.We might be smack in the midst of a digital revolution, and certainly the COVID-19 crisis has fueled communications via social media, email and, of course, the now legendary family and friends Zoom call. “Face-to-face selling overcomes these technical challenges, allowing salespeople to build real relationships with prospects. In other cases, technology exacerbates the problem of poor sales communication – any sale can, for example, be ruined by a dropped call or poor internet connection. “In some cases, technology improves communication efficiency during the sales process. Using face-to-face meetings to show how your product helps them solve their problems, wants and desires is crucial,” said Tonna-Barthet. This provides prospects the opportunity to learn how it will benefit them the most. “These findings highlight the importance of taking the time to demonstrate your product, educate prospective customers about its advantages and answer any questions they have. Kyocera also made reference to findings from Stellar Global, which found that 65% of customers would be more likely to buy a product if they were walked through a demo. Businesses need to remember that face-to-face sales are often the first time a customer gets acquainted with your brand, products and services,” he added.Ī lot of the sales that Kyocera’s channel is pitching concerns hardware and document management that would benefit from being shown to customers and demonstrated so the benefits of the technology can be fully understood. To build relationships and close deals, it is essential to understand what makes each person tick. “First, the human brain is wired for connection and appreciation – we want to belong and feel valued. “The importance of face-to-face communication is often undervalued in organisations because it’s difficult to measure, but its power in shaping company culture, team engagement and sales outcomes should not be underestimated,” said Rod Tonna-Barthet, president and chief executive officer at Kyocera Document Solutions UK. The print and document player quoted research that showed in-person requests are 34 times more successful than those made over email, with the close rate for face-to-face being 57%.Īrmed with that evidence, the vendor is urging those in the business-to-business world to not overlook the value of personal contact and to make sure it had a role in the sales process. But a warning has come from Kyocera that although digital is good, the channel needs to remember the value of face-to-face interactions in the sales process. Two years down the line, a large proportion of the channel are now well-versed in the methods and techniques needed to operate digital sales. Vendors reacted with increased support, and resellers across the channel brushed up on their web and digital skills to make sure they could continue to be in front of customers in one form or another during the pandemic. ![]()
1 Comment
6/28/2023 02:01:05 pm
Great blog! The content was insightful, well-researched, and presented in a clear and engaging manner. I really enjoyed reading it and gained valuable knowledge from your perspective. Keep up the excellent work!
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